Who we are

Johnny Rodriguez, the proud owner of Rock Hard Effex, has been breathing new life into concrete since 2005. While concrete resurfacing might be unfamiliar to some, it’s a cost-effective and visually stunning way to renovate existing concrete floors and walls. Rather than tearing out and replacing old concrete, a concrete overlay gives your surfaces a completely new look—without the hefty price tag.

With proper licensing, years of hands-on experience, and a commitment to the latest advancements in concrete restoration, Johnny and his skilled team are equipped to handle projects of any size. At Rock Hard Effex, we take pride in being clean, courteous, and creative. Our worksites are kept safe, organized, and tidy throughout the project, and we always clean up at the end of each day.

But it’s not just about cleanliness—it’s about craftsmanship. Our team brings an artistic eye to every job, ensuring your concrete looks exactly the way you envision it. Most projects are completed in just a few days and can be done year-round, regardless of the weather.

Whether you’re looking to enhance your patio, driveway, pool deck, or interior floors, Rock Hard Effex is your one-stop solution for all decorative concrete needs.

Areas We Serve

We proudly provide service to:

  • Simi Valley

  • The San Fernando Valley

  • Thousand Oaks

  • Westlake Village

  • Camarillo

  • Oak Park

  • And most areas throughout Ventura County

Free Consultations & Estimates

We offer free consultations and detailed estimates—so there’s no guesswork, just great results.

We are your Architectural Decorative Concrete Specialists.